Free Coach Rates and Income Planner
A session fee is not the same as your income. Add cancellations, business costs and unpaid admin to see what your rate could leave you with, and what you would need to charge to reach your target.
Check what similar coaches in your niche and area charge.
Be realistic about how many clients you can find and keep.
Leave room for holidays, sickness and quiet periods.
Sessions that are booked but not paid for.
For example insurance, supervision, software, training and marketing.
For example marketing, notes, bookkeeping and preparation.
The yearly amount you would like to earn before tax.
About this tool
A planning illustration based only on the figures you enter, before tax. It is not a prediction or promise of earnings. Your results will depend on your experience, your market and how many clients you can find and keep.
Written by the Nurtured Coach team. Last updated 2 November 2026.
Frequently asked questions
How much should a coach charge per session?
There is no single right rate. Check what similar coaches in your area and niche charge, then use this planner to see whether that rate covers your costs and time. New coaches often need to find the balance between being affordable and running a sustainable practice.
Why does the planner include admin time?
Marketing, notes, bookkeeping and preparation take time that clients do not pay for directly. Including those hours gives you a more honest hourly figure than the session fee alone.
Does this include tax?
No. All figures are before tax and National Insurance. HMRC guidance or an accountant can help you plan for what you will owe.
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